Case Study · 2023 to present

National Driving School UK

A website for a UK driving school with three offers: driving lessons, approved driving instructor training, and an instructor franchise. Plus SEO and marketing.

Role
Lead: web, SEO, marketing, franchise system
Duration
Ongoing
Engagement
Web · SEO · Marketing · Franchise
Live site
nationaldrivingschool.co.uk
Overview

The challenge.

A regional driving school looking to operate as a national brand, with a website and marketing setup that couldn't support that ambition or onboard new franchise locations cleanly.

Approach

How it was built.

01

Web rebuild

Shipped a national-grade site with location-aware structure, ready to host new franchises without rework.

02

SEO

Local + national SEO strategy targeting the queries that drive bookings, not vanity terms.

03

Marketing system

Paid + organic playbook, with reporting wired in so franchise partners see results in plain numbers.

04

Franchise ops

Onboarding, brand standards and a system that lets new locations go live without breaking the brand.

Deliverables

What was shipped.

Website (design + build)
Local + national SEO
Marketing oversight
Franchise onboarding system
See it live

nationaldrivingschool.co.uk

The work shipped, in production. Open it in a new tab and judge it for yourself.

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