Case Study · 2024
Alana Keith
A rebrand and website for a homeopath and yoga therapist in Laguna Beach, California, built to explain her consults and make booking simple.
Role
Lead: rebrand, web, SEO, automation
Duration
Project + retainer
Engagement
Rebrand · Web · SEO · Automation
Live site
alanakeith.com
Overview
The challenge.
An established practice with strong word-of-mouth but a brand and digital experience that didn't reflect the quality of the service. Bookings happened in spite of the website, not because of it.
Approach
How it was built.
01
Rebrand
New visual identity and voice that match the actual experience clients get in person.
02
Website
Conversion-focused build with the booking flow at the centre, not bolted on.
03
SEO foundation
Local SEO and on-page work targeting the queries that produce real walk-ins.
04
Automation
Booking, reminders and follow-up flows that reduce admin to near-zero.
Deliverables
What was shipped.
Brand identity
Website (design + build)
Local SEO
Automated booking flow
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