Case Study · 2023
Team Sourav Fitness
A website and lead system for an in-home personal training and nutrition team based in Chandigarh, Punjab, now coaching clients around the world.
Role
Lead: rebrand, web, lead-gen, automations
Duration
Project + retainer
Engagement
Rebrand · Web · Lead-Gen · Automations
Live site
teamsouravfitness.com
Overview
The challenge.
Team Sourav had strong demand but a leaky funnel—traffic landed, interest spiked, then disappeared. No clear path from interest to booked consultation.
Approach
How it was built.
01
Rebrand
Sharper visual system and voice that holds up across ads, web and social.
02
Website
Funnel-first build with the consultation booking as the single primary action.
03
Lead-gen funnel
Paid + organic top-of-funnel feeding a qualified consultation pipeline.
04
Automations
End-to-end nurture, reminders and follow-up so no qualified lead drops off.
Deliverables
What was shipped.
Brand identity
Website (design + build)
Lead-gen funnel
CRM + nurture automations
Results
The outcome.
100+
Leads a month
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