Case Study · 2024
NZ Launch
A rebrand and website for a New Zealander with over ten years of business in North America, who helps New Zealand and Australian food and drink brands enter the US and Canada.
Overview
The challenge.
A growing business with a brand and site that already felt one size too small for where it was heading. The next version had to last more than the next funding cycle.
Approach
How it was built.
01
Rebrand
New identity built around where the business is going, not where it started.
02
Web architecture
Information architecture and CMS choices made for the next two years of growth, not just today's pages.
03
Build
Ground-up website build with performance, SEO and editorial flexibility wired in from day one.
Deliverables
What was shipped.
Brand identity
Website (design + build)
Scalable IA + CMS
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