Dr. Ruth Gibson
Website redesign (in progress), digital strategy and positioning for Dr. Ruth Gibson — moving from offline credibility to online authority.
The challenge.
Dr. Ruth Gibson had the research. She had the credentials. What she didn't have was a digital presence that matched the weight of her work. Deep credibility offline, but no digital footprint that matched the weight of her research. Citations and policy work existed across journals and institutions, but nothing tied them together for a wider audience.
The brief: website redesign (in progress), narrative, search visibility and PR systems — run as an ongoing engagement, not a one-off project.
How it was built.
Positioning
Defined a clear public-facing narrative around global health and geopolitics, separating the scholar's voice from the noise in the field.
Website build
Designed a research-grade site with research, publications, press, talks and team pages, built to be cited and indexed.
SEO foundation
Technical SEO, structured data and topical clusters around her core research areas. Built to compound, not chase keywords.
Ongoing PR
Acting as PR lead. Pitching, placements, and managing the systems that ensure her work lands in front of the right editors and policy desks.
What was shipped.
The outcome.
"A digital footprint that finally matches the depth of the work."
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Founder spots for January to March 2027: 2 of 3 left.